Skip to content
Saturday, October 10, 2026
Elevon Hub

TikTok Offers Users Control to Reduce Artificial Intelligence-Made Media in Timelines

Users will soon have a updated setting that enables them to lessen the quantity of AI-created media appearing in their timelines. This move comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the next few weeks before a widespread rollout. This development comes amid a increase in AI-generated material, driven by recent AI video creators.

AI Proliferation Online

It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service only show content made by AI. A large amount of this content is considered low-quality AI content, a term for substandard, mass-produced content that is frequently absurd or bizarre.

Based on user feedback that many people appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, according to their own likes,” stated a platform representative.

Volume and Proportions

The service disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 mn videos are added to the app every day, making AI content a relatively small percentage of its total content library.

How to Adjust Settings

Members will be capable of decrease or raise the amount of AI content they see by using the topic control setting in the app and choosing “AI-generated content”. Further subjects that currently be modified under the tool encompass politics, fashion, cosmetics, and dance.

Platform Guidelines

The platform’s policies oblige users to label “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.

In addition, the app will henceforth attach an artificially created label to content produced via its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This step is designed to deter users from seeking to circumvent the labeling process.

Educational Initiatives

The company is also establishing a $2m AI literacy fund for specialists and organizations to create learning resources about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training coding and technology.

Moderation Strategy

TikTok has supported its moderation strategy, amid discussion over plans to lay off a large number of safety staff in the UK. It is set to eliminate hundreds of positions in its user protection department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.

A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by people. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to the use of its machine learning processes.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
RP
Written by

Richard Phillips

A tech journalist with a decade of experience covering UK innovations and digital transformation trends.

Elevon Hub

Type to search articles.